// ATURI/FILM/2025/017 REC
// PROJECT 017 · ADVERTISING
Affinity
Created for Affinity, this project used generative AI to recreate an existing commercial featuring a cat, allowing it to be seamlessly adapted for the brand’s dog product range. A demonstration of how AI can efficiently scale and repurpose advertising content while preserving the original campaign’s visual identity.
ClientAffinity
AgencyHogarth
ProductionHogarth
DirectorAdrián Vicén
Year2025
// MAKING OF