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// ATURI/FILM/2025/017 REC
// PROJECT 017 · ADVERTISING

Affinity

Created for Affinity, this project used generative AI to recreate an existing commercial featuring a cat, allowing it to be seamlessly adapted for the brand’s dog product range. A demonstration of how AI can efficiently scale and repurpose advertising content while preserving the original campaign’s visual identity.

ClientAffinity
AgencyHogarth
ProductionHogarth
DirectorAdrián Vicén
Year2025
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// MAKING OF

Behind the scenes