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// ATURI/FILM/2024/001 REC
// PROJECT 001 · ADVERTISING

Bcam

Filmed in Madrid, this awareness campaign for prostate cancer uses street art as a powerful storytelling device. A graffiti artist creates a mural inspired by the different colors of urine, transforming a public artwork into a visual guide that highlights how subtle changes can be early warning signs of prostate cancer. The campaign encourages people to recognize these symptoms and seek early medical advice, reinforcing the importance of prevention and early detection.

ClientMerck
AgencyVML Health
ProductionHogarth
DirectorAdrián Vicén
DOPManu Zafra
Year2024
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