← Back
01 / 08
// ATURI/FILM/2025/005 REC
// PROJECT 005 · ADVERTISING

El Águila

The project required 55 different locations, all set at golden hour and spread across multiple regions of Spain. Recreating this ambitious production through traditional filmmaking would have involved significant time, travel, and logistical complexity.

By leveraging Virtual Production, we condensed the entire shoot into just five days at Hogarth’s Madrid studios. AI-generated environments were displayed on a large LED volume, allowing us to recreate every location with complete creative control while dramatically improving efficiency, flexibility, and production value.

ClientHeineken
AgencyOgilvy
ProductionHogarth
DirectorAdrián Vicén
DOPEdison Guzmán
Year2025
El Águila — still 1
El Águila — still 2
El Águila — still 3
El Águila — still 4
El Águila — still 5
El Águila — still 6
El Águila — still 7
El Águila — still 8
// MAKING OF

Behind the scenes