// ATURI/FILM/2026/003 REC
// PROJECT 003 · EXPERIMENT
Hybrid Case
This project was created to showcase the full potential of Hybrid Production by combining live-action filmmaking, Virtual Production, and generative AI into a single creative workflow.
AI was used not only to create the LED environments displayed on set, but also to generate seamless transitions and entirely new cinematic sequences that would have been difficult, time-consuming, or impossible to capture through traditional production methods.
Conceived and produced entirely by our team, the project demonstrates how Hybrid Production can expand creative possibilities, increase production efficiency, and unlock new ways of telling stories.
ClientWPP Production
AgencyWPP Production
ProductionWPP Production
DirectorAdrián Vicén
DOPEdison Guzmán
Year2026
// MAKING OF