// ATURI/FILM/2026/031 REC
// PROJECT 031 · ADVERTISING
Oxxo
A project created for OXXO supermarkets in Mexico, filmed entirely in Madrid at Robolt’s Virtual Production studios. AI-generated environments allowed us to recreate multiple Mexican locations without the need for an international shoot, condensing what would have been several days of production in Mexico into just two days in Madrid.
The result was five different pieces showcasing the possibilities and benefits of OXXO’s new Spin card.
ClientOxxo
AgencyThanks
ProductionHogarth
DirectorAdrián Vicén
Year2026
// MAKING OF