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// ATURI/FILM/2024/012 REC
// PROJECT 012 · EXPERIMENT

The Magic of Virtual Production

This project was created to showcase the creative and technical potential of Virtual Production using a large LED volume combined with AI-generated environments. Filmed at Hogarth’s offices in Madrid, it demonstrates how artificial intelligence and real-time production can seamlessly merge to create cinematic visuals in a controlled studio environment.

ClientHogarth
ProductionWPP Production
DirectorAdrián Vicén
DOPEdison Guzman
Year2024
The Magic of Virtual Production — still 1
The Magic of Virtual Production — still 2
The Magic of Virtual Production — still 3
The Magic of Virtual Production — still 4
The Magic of Virtual Production — still 5
The Magic of Virtual Production — still 6
// MAKING OF

Behind the scenes

The Magic of Virtual Production — BTS 1
The Magic of Virtual Production — BTS 2
The Magic of Virtual Production — BTS 3
The Magic of Virtual Production — BTS 4
The Magic of Virtual Production — BTS 5
The Magic of Virtual Production — BTS 6
The Magic of Virtual Production — BTS 1
The Magic of Virtual Production — BTS 2
The Magic of Virtual Production — BTS 3
The Magic of Virtual Production — BTS 4
The Magic of Virtual Production — BTS 5
The Magic of Virtual Production — BTS 6
The Magic of Virtual Production — BTS 1
The Magic of Virtual Production — BTS 2
The Magic of Virtual Production — BTS 3
The Magic of Virtual Production — BTS 4
The Magic of Virtual Production — BTS 5
The Magic of Virtual Production — BTS 6